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1.History and business model:

Amazon was founded in 1994, boosted by Bezos calls his regret minimization framework, his effort to push back the end of life regret for not staking a claim in the Internet gold rush.1 Often Lore Bezos wrote its business plan while he and his wife has a 1988 Chevrolet Blazer from Fort Worth, Texas, in Bellevue, Washington, although the story is largely apocryphal according to early employees of the research company. original?

The company began operating as an online bookstore under the name (as in Cadabra.com abracadabra), a name that Bezos quickly abandoned due to its sounding like "cadaver". While most large bookstores brick and mortar and mail order catalogs for books might offer 200,000 titles, an online bookstore could offer many more. Bezos renamed his company "Amazon" after the largest river in the world.

The company was incorporated in 1994 in Washington, began service in July 1995 and was reinstated in 1996 in Delaware. The first book was sold by Amazon.com Fluid Concepts & Creative Douglas Hofstadter Analogies: computer models of the fundamental mechanisms of Thought.Amazon.com had its initial public offering May 15, 1997, trading on the NASDAQ under the symbol Amazon an introductory price of $ 18.00 per share (equivalent to U.S. $ 1.50 after three stock splits during the late 1990s).

Amazon's initial business plan was unusual: the company did not expect a profit of four to five years. In retrospect, the strategy has been effective. Amazon grew at a rapid pace in the 1990s while many other Internet companies grew at an incredibly fast pace.

Amazon "slow" growth caused a number of its shareholders to complain, saying that the company has not been reached fairly quickly profitability. When the bubble burst dot-com and many e-companies went bankrupt, Amazon persevered and finally turned its first profit in the fourth quarter of 2002: a meager U.S. $ 5 million, just 1 Âc per share, on revenues more than U.S. $ 1 billion, but it was important symbolically.

The company has since remained profitable: net income was $ 35.3 million in 2003, U.S. $ 588,500,000 in 2004, 359 million in 2005 and U.S. $ 190 million in 2006 (including a U.S. $ 662 million cost of R & D in 2006). Nevertheless, the combined profit of the company remain negative. In September 2007, the accumulated deficit amounted to 1.58 billion dollars.

Revenue continued to grow thanks to product diversification and international presence: $ 3.9 billion in 2002, U.S. $ 5.3 billion in 2003, U.S. $ 6.9 billion in 2004, U.S. $ 8.5 billion in 2005 and U.S. $ 10.7 billion in 2006. On November 21, 2005, Amazon entered the S & P 500, replacing AT & T after its merger with SBC Communications.

Time Magazine named Bezos 1999 Person of the Year in recognition of the company's success in popularizing online shopping

Merchant Partnerships
The Web sites of Borders (borders.com, borders.co.uk), Waldenbooks (waldenbooks.com), Virgin Megastores (virginmega.com), CDNOW (cdnow.com) and HMV (hmv.com) are powered and hosted by Amazon. Until June 30, 2006, typing ToysRUs.com into a browser would even raise Amazon.com 's Toys & Games tab, but this relationship has been terminated following a lawsuit.4.

Amazon.com powers and operates websites selling retail for Target, the NBA, Sears Canada, Sears UK, BeneFit Cosmetics, Bebe Stores, Timex Corporation, Marks & Spencer, Mothercare, Lacoste and Bombay Company, now defunct . For a growing number of customers of the company, now among the merchants in the United Kingdom, Marks & Spencer and Mothercare, Amazon provides a unified multichannel platform from which a customer can interchangeably interact with the site Sales retail independent terminals in stores, and.